User's pain points:
+ There are so many different global issues to focus on, people don't know where to start.
+ Inertia in getting out of existing habits. People need a push.
+ People don't believe that they can make a difference to the world.
The client had already estabilished themselves on social media, and had built up a small but loyal user base. The goal for the first app build, would be to get a product into the hands of users quickly, to start joining challenges, posting videos, and seeing their impact within one unified platform.