My task was to create an MVP design that would make it into the hands of our early adopters, and test the hypothesis that a gamified approach would inspire people to take action.
People all around the world know this, and want to change our trajectory. And yet, most of us don’t actively do anything about it.
The major hurdles:
For this engagement, we worked with strategy consultants Octalysis to flesh out how gamification techniques could motivate users to start taking action, and keep coming back to do it again and again.
A product that aimed to get into the hands of users quickly, to start joining challenges and posting actions. This was to be built and shipped within 3 months.
A minimum viable product that delivered the basic feature set of: Challenges, Actions, Impact Dashboard, Ripple Exploration. This design would incorporate more implicit and explicit gamification techniques.